Featuring a removable facemask and USB rechargeable lithium batteries, VocalMist is a Modern Singer's best friend. Perfect for singers of all levels, actors, public speakers, teachers, and all professional voice users, the VocalMist is an accessible way of getting rid of dry mucous, alleviating allergies, and keeping your voice working easily any time of day.
Vocalmist approached us to improve their conversion rate and sales funnel. This is a single product store selling a patented vocal tool that targeted people who loved to sing and wanted to improve their vocal skills. They already had an established store that was consisting generating sales through blog exposure, content marketing, and social media ads. The owner wanted Vocalmist to feel more accessible and not luxurious to appeal to a wider market, by offering a premium product at a fair price point.
As Vocalmist was already a fully functioning, well setup store, we advised the owner that it was important to work on the finer details and integrate key sales conversion features that were lacking in the store. These included increasing the trust factor in terms of shopping confidently in Vocalmist, creating key pages, and improving overall user interface and navigation.
Overall, we were able to increase Vocalmist's online store conversion ratefrom 2.98% (Jun 19 - Aug 19) to 3.48%, which is a significant 17% increase. In terms of net sales, this corresponds to a 60% increase. In terms of Gross Profit, the trend shows from June 2019 to October 2019 is almost doubled from $5,667 to $10,153, which is a significant milestone breaking 5-figures for the first time in October 2019. These tangible results from the implementation of key sales conversion apps including sales pop, product reviews, and key pages.
Figure shows the breakdown (in months) of online store conversion over time. Intervention was implemented in mid-August. Subsequently September 2019 and October 2019 sees a significant increase in conversion rate compared to previous averages.