There are many aspects of a Shopify business new owners need to take care of in order to not only be profitable, but profitable in the long term. This is perhaps the most overlooked problem for new owners, who come in with the mindset to make big money but are not aware of the amount of expertise needed to be profitable. The different aspects range from knowing the right products that your audience desires, building a Shopify store with all the essential features that will convert visitors into paying customers, and different marketing skills to create a brand that stands out.
Travis Toh, Founder, Ecomm Simplified
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In general, there are two aspects of managing your Shopify business. Think of them as two sides of a coin. In order to win, you must handle both sides equally well.
One, your Shopify store. This is the part where potential customers will be in touch with your offerings and a crucial point in deciding whether it is worth their time (and money) on your store. This includes your website design, your products listings, trust and social proof, professionalism, responsiveness, security, loading speed, content marketing, and so on.
Two: your marketing strategy and how you drive traffic to your store. While the first part can be outsourced to professional, marketing and traffic is the part that should be owned and mastered by Shopify store owners. Most stores fail to make money because they fail to market properly. Marketing and traffic is the very first thing to do to even bring customers into your website, so it should be a key focus of owners. This includes social media marketing, SEO, Facebook ads, Instagram influencer ads, Google adwords, and so on.
There are three general steps to getting first sales.
To reach 6 figures or more, there is no secret trick. You need to work like hell. You need to put in consistent effort like every other business venture. Based on our experiences, our most successful clients are the ones who work the hardest. This involves daily churning out marketing and promotional ideas, providing content and awesome products for clients, and managing day to day operations. If you think e-commerce is as easy as importing a bunch of products and waiting for money to roll in, you will be sorely disappointed. The key to reaching 6 figures is to scale up but qualitatively and quantitatively. Qualitatively, it means to zoom into the custom audience that are your purchasing customers and find more of these customers (what is commonly referred to as lookalike audiences). Quantitative means to make your store bigger - better store design, better user experience, more products, more subscribers, and ultimately become a bigger brand.