WRITING EFFECTIVE PRODUCT DESCRIPTIONS ARE ONE OF THE KEY FACTORS TO CONVERSION.

One of the biggest mistakes e-commerce merchants make is to ignore Product Descriptions. Effective descriptions are akin to a good salesperson doing his/her job, selling to benefits of your products in order to convert customers. Some of the common mistakes in writing descriptions include:

  • Poor quality English and grammar 
  • Unorganised formatting
  • Unnecessary information (e.g. SKU, model number, etc.)
  • Not writing to evoke emotional response
  • Lack of product knowledge

In order to maximize sales conversion, descriptions must be as compelling as possible to make it a must buy for your audiences. We recommend your description to contain a main introductory paragraph written to provide a general story about this product, followed by specific features or specifications of the unique selling points of the products in bullet points. It is also advisable to add in other ancillary information such as Size Charts, How To Use guides, Packaging Information, and so on. 

SAMPLE DESCRIPTIONS PORTFOLIO

Get a customised solution for your store.